We are always admonished never to judge a book by its cover, but in truth our judgment of packaging is a prejudice we apply liberally every day. Industries of every shape, size, color, kind, and creed play upon this judgmental…
Read MoreFor millennium, mankind has looked to the stars for answers. We have sought guidance for our future and validation for our decisions going back as far as our written records can capture. It is an age old habit. Even in this modern…
Read MoreIn this world, we put a tremendous amount of emphasis on numbers. Whether it’s a corporate business or the world of marketing and selling a book, it is all pretty much the same. The numbers are what we tend to…
Read MoreI believe that within the creative process of every story or novel, an author runs the risk of developing an affinity for a particular character; one which strikes their fancy or touches their heart more so than any other. Although my first love…
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